According to a 2023 report by the State of Social Media, 97% of business leaders believe AI can help them refine their social media marketing strategies. How, you may ask. First, using AI for social media marketing can help you gather important insights into what your audience exactly wants. Second, you can follow what your competitors are up to. Plus, you get to know what boosts your sales. And these are just a few examples. Given the digital age we are living in, leveraging AI for social media isn’t just an option but a necessity.
From YouTube giving your content recommendations to Instagram giving you personalized feeds, you can easily see several examples of AI usage across social platforms.
Small business owners! If you’re also looking for creative ways to leverage AI for social media marketing, here are a few strategies to make the most of it. Let’s see.
How to Use AI for Social Media Marketing
AI for Trend Monitoring
Social media is all about trends; every day you see something new, trending, and a hot topic. But how do you catch up with all of it? Leveraging AI can help. It gives you real-time data on relevant and trendy topics, helping you understand the audience’s sentiment and, thereby, helping you reach a wider audience.
Here is how AI in social media marketing can help you with real-time monitoring:
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Keyword Tracking
With AI-powered tools, you can pick the right keywords and hashtags for your brand that are trending and make sense for your brand’s marketing and image. Track the keyword’s statistics to see how well they have been performing and use them to improve your brand’s visibility.
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Social Listening
The AI social listening tools are designed to follow up on conversations across distinct social media channels. You can use these tools to read social media posts, mentions, comments, and other relevant stats to see what the audience has to say about your brand and use the same to improve your marketing accordingly.
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Competitor’s Analysis
With a variety of AI-powered tools available, you can also tap into the social media activities of your competitors. This can help you gauge factors like their engagement rate, their best-performing content, and much more. A detailed understanding of your competitor’s strategy can help you stay one step ahead in your marketing game.
AI Chatbots for Customer Engagement
Hearing what your customers have to say and listening to their concerns and queries is one of the most effective marketing strategies. And AI chatbots can help you with the same. They can be used for quick responses, customer assistance, answering FAQs, and much more.
To integrate chatbots with your social media channels, consider following these steps:
- Choose a suitable chatbot platform that offers you the needed features.
- List all the common concerns, issues, and FAQs that your chatbot will be addressing.
- Always try to write clear and crisp messages to help customers with their issues.
- Test your chatbot thoroughly before launching and keep making adjustments whenever needed.
- Track your chatbot’s performance via user engagement, response time, customer feedback, and more.
AI for Influencer Marketing
If you know the market, you know how influencer marketing is a super smart move to attract a new audience. Here as well, you can use AI. AI can help you level up your influencer marketing game in several ways. Here are a few of them:
- It can help you pick potential influencers whose content and values match your brand’s totality and vision.
- AI reads important statistics like the engagement rate, audience demographics, and other crucial information related to the influencer.
- AI can also help you avoid fraud influencers by tapping into their fake followers and engagement ratio.
- Plus, AI also helps you track the influencer’s performance.
AI for Content Creation
An important part of social media marketing is producing relevant content, too, consistently. However, it may sometimes be hectic and mundane for humans to keep producing engaging content while maintaining authenticity and creativity. In that case, consider using AI for social media content creation. Here is the list of the best AIs for social media marketing:
- Canva for pictures, frames, and making your content captivating.
- ChatGPT is for writing content and captions.
- Grammarly for content editing.
- Socialee for content scheduling.
- Hootsuite for AI prompts.
AI and Social Media Ads
In addition to all this, you can also use AI for social media advertisements. Here, AI can give you relevant ideas and automated campaigns to ace your marketing game.
Here’s how you can use AI tools in social media marketing:
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Better audience segmentation
Using AI for social media can help you pick your target audience with ease, following the customer’s purchasing history, behavior, sentiment, and other factors.
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Ad Creation
With AI, you can create interesting and meaningful ads to attract customers. Plus, use AI to add images and animations to make your content catchy. Further, AI also helps make personalized content based on your audience’s preferences, behaviors, and related factors.
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ROI-backed ad placement
AI also helps you with features like ad placement, ad bidding, and look-like product suggestions to maximize your ROI and marketing strategies.
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Ad Performance
You can take your social media advertisements to another level by tracking their performance. With AI giving you access to all important metrics like conversion rates, pay-per-view, pay-per-click, and other information, you can see what ads are working in your favor and adjust your marketing strategies accordingly.
How to Pick the Best AI for Social Media Marketing
Now we know that AI can help you with a bunch of things allowing you to reduce human efforts and put the same somewhere to optimize your marketing strategies wherever needed. But how do you pick the best AI? Well, follow this checklist to ensure you choose the top and best performing social media management tools:
- Your AI should have features like machine learning, natural language processing, sentiment analysis, and more.
- The AI app or tools should be easy to use.
- Allows integration with different social media channels.
- Provides you with important analytics and statistics to track performance.
Summing Up
According to Hubspot, 50% of marketers plan to increase their social media marketing budgets. And there is a reason behind the same. Social media helps you gain new sales, better ROI, brand visibility, and much more. However, when everyone in the market is competing, it may feel overwhelming for small business owners to find a foothold for themselves. Using AI can help with that. From creating AI prompts for social media marketing to giving you real-time data on trends, AI helps ease many of your battles.
Small Biz Marketing aims to empower small business owners by helping them build connections that help them in more ways than one. Our social media management services help you with:
- Tailored Strategies
- Step-by-step profile optimization
- Audience-centric content
- Compelling visuals and storytelling
- Community care and engagement
Partner with us and give your social media the perfect authentic touch it needs.
Get more information at info@smallbizmaketing.com
