Have you ever wondered why certain ads stick with you long after you’ve seen them? Perhaps it’s because of their distinct brand voice.
In the bustling world of small businesses, standing out can be a challenge. Yet, amidst the noise, there’s a powerful tool that can set you apart: your brand voice. Much like a fingerprint, your brand voice is uniquely yours, offering a distinct personality that resonates with your audience.
A unique brand voice can be like a magnet; effortlessly drawing people’s attention to your business. It not only communicates your brand’s vision and goals but also fosters a deeper connection with your audience.
However, it is important to maintain a consistent brand voice across all social media platforms, as that is easy for customers to resonate with. Now that we know what is brand voice and what is its significance, let’s go ahead and learn how to create an effective brand voice.
The most basic way to create a brand voice is to create an interactive pitch. The more it is relatable to the audience, the higher the efficiency of the brand voice.
Here are some quick steps to help you understand how to find a brand voice.
Showcase Your Company’s Mission
Understanding your company’s mission and goals can be some of the key factors in helping you draft a brand voice.
However, it is equally important to be clear and concise while creating a brand voice. You shall not use old-age traditional keywords but rather do some market research, understand the trends and their alignment with your company’s values, and design a voice accordingly.
Draft a simple, communicative pitch to stand out among your audiences.
Understand Your Audience
There is no denying that your brand voice will be a reflection of your company’s value. However, don’t forget the fact that you’re creating this voice to connect with your consumers. So, doing consumer research is quite crucial. Jot down the factors, like what you are offering and how it is different from all the stuff already existing. How are your services useful for your consumers? Then assess whether the brand pitch hits your audience.
Knowing what type of audience your brand caters to and then framing a brand voice can be an effective solution. For example, if an audience is following an entertainment channel, it is important to develop their website with entertainment voice and news and not academic articles.
Your content is Your Best Voice
Experimenting with new things can help you explore several new possibilities. However, using something that has already been tried, tested, and considered a hit by the audience isn’t a bad deal.
For example, if your business has been publishing content for some time, then it’s time to do a complete assessment. Note down all your good-performing content and the key ideas pointed out in it. Understand their main theme and the reasons behind their hit. See if they talked about trends or classics. Did they do a lot of research or not?
Reading all these concepts can help you understand what content works for you and if it can be replicated.
Underline All the Do’s and Don’ts
Having a layout of what you want your brand voice to look like is important. However, knowing what it shouldn’t look like is equally significant. For example, you can prepare a detailed copy on key points, like you don’t want your brand voice to be tricky, or you don’t want your brand voice to be technical or general, you don’t want it to sound fake, and so on.
Understanding the don’ts can help you figure out your vision for your brand voice. For example, knowing the dos and don’ts helped us conclude that we want a brand voice to be simple, easy, and original.
Prepare a Brand Document
Once you have noted down certain pointers to find your brand voice, now is the time to pass that document. Ensure each member of your company understands the document and its vision and stands on the same page as you.
For example, if you have a team of external professionals, make sure to communicate your message to them. Similarly, your internal team of writers, editors, and animators will also be aware of your plan and vision.
Hire a Professional Agency
If you’re a small business owner with several dreams but no idea how to frame them in words, then consider consulting a professional agency. Small Biz Marketing, is a digital marketing agency, dedicated to helping small businesses create distinct types of content to make a digital impact. We help find your brand voice, that is unique to each category of your products and services so they perfectly hit the target audience.
Join us now and let your aspirations speak out loud!
To wrap up, remember these wise words from marketing guru Seth Godin: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” As you develop your brand voice, keep in mind the importance of building strong connections with your audience to drive business success.
