Email marketing has proven to be an effective marketing strategy, with 44% of B2B marketers considering it to be the most effective. This is especially true for small businesses, as it allows them to directly connect with their audience, generate leads, and acquire new customers. However, small business owners often have a lot on their plate, which is why email marketing software can be a great help. The right software can help make your email campaigns innovative, appealing, and automated, saving you time and effort.
But not all email marketing software is created equal. Choosing the right one is crucial for the success of your campaigns. In this blog, we will discuss the six best email marketing platforms for small businesses to grow and excel.
Additionally, we recommend checking out our email marketing ebook to learn more about the basics of email marketing and become a subject matter expert.
Here is a list of email marketing software’s for small businesses in 2024.
- Mailchimp
- Constant Contact
- Brevo
- MailerLite
- Moosend
- Get Response
Active Campaign
Active Campaign is a powerful tool for small businesses. This cloud-based platform can help you manage your email marketing, customer management, and sales all in one place.
It offers a variety of email marketing features like standard and automated campaigns, RSS-triggered marketing, A/B testing, and data-driven campaigns. The drag-and-drop editor makes creating emails easy, and with over 125 pre-designed templates, you’re sure to find a design that works for you.
Additionally, Active Campaign offers SMS marketing and customer segmentation features, making it a versatile tool for businesses looking to grow.
Brevo
Drafting your email campaign is super easy with Brevo. It offers a variety of attractive features, like a drag-and-drop email editor, customized templates, a content generator, and much more.
Brevo also allows you to use AI directly in your mail editor. Further, their marketing features—welcome mail generators, lead scoring, and a website tracker—make the software truly stand out. You can also use this software to read your email marketing metrics. Follow these metrics to design campaigns that give the best results.
Constant Contact
Looking for the best email marketing software with personalized solutions? Well, constant contact may be one of your top choices. The software has the ability to brand your email templates to match your other social media pages, giving your brand a consistent look and feel. Additionally, there is a wide selection of templates available for free.
Some of its other features include follow-up emails, survey tools, multi-step email layouts, and A/B testing. You can also use this email marketing software for audience segmentation, allowing you to better target your messages to specific groups.
Constant Contact can also help you build your website or landing pages. Their paid plans offer unlimited emails and chat support, ensuring that you have all the necessary resources to succeed in your marketing efforts.
Get Response
GetResponse is one of the best email marketing platforms for small businesses. It is easy to use, and the availability of email marketing tools makes it truly stand out.
Their drag-and-drop editor can be used to smooth out your marketing campaign. Further, you may use their A/B testing to test each element of your marketing strategy, starting from images to CTAs and more. This can help you improve your click rates.
Get Response also offers other attractive features, like SMS marketing and web push notifications.
The software offers a free as well as paid version for small businesses.
Klaviyo
Klaviyo is a highly popular email marketing platform that has become a must-have for small businesses and e-commerce owners. What sets it apart is its data-centric approach used in designing and automating email marketing campaigns with segmentation and targeting options. Additionally, Klaviyo offers a variety of pre-built integration tools, such as loyalty programs, subscription tools, payments, and more. You can also easily design drip campaigns with friendly email templates to level up your email marketing game.
Klaviyo provides customizable reports and predictive analysis, making it a one-stop-shop for all your email marketing needs. With over 70,000 paying consumers, Klaviyo has proven to be a powerful tool for improving email marketing campaigns. If you are looking for an effective email marketing platform, Klaviyo is definitely worth considering.
Mailchimp
If you’re just starting out with email marketing, MailChimp is a great option to consider. The platform boasts a user-friendly interface, complete with visually appealing templates and customizable layouts.
With Mailchimp, you can create visually engaging and creative emails and even add pop-up signup forms to your website. Its array of features, including personalized content, product recommendations, A/B testing, and automated emails, make it a top choice for digital marketers and small businesses alike. Additionally, MailChimp offers free services, making it an accessible option for those just starting out.
MailerLite
Another popular beginner-friendly marketing software is Mailer Lite. You can use it to draft several types of email campaigns, like transactional emails, cart abandonment emails, and so on. This too comes with a drag-and-drop editor. The best part about MailerLite is that you can use it to build your email list using opt-ins like sign-up forms.
This also helps in designing websites. MailerLite also analyzes customer behavior to automate emails accordingly. Small businesses can also use this for customer segmentation.
Moosend
For small businesses looking for an affordable yet practical email marketing platform, Moosend can be a good pick. The best part about using this software is that it is designed uniquely to meet the needs of both beginners and professionals.
It is designed with an advanced interface to help you create newsletters super easily. They also have a separate template library that can be customized according to your brand’s image and vision.
Choose Moosend and get the best email marketing tools like personalized mail, automated campaigns, a work chart generator, real-time customer reports, chat support, and much more.
Takeaway
When it comes to selecting the best email marketing platform for your small business, the decision can be a bit overwhelming. However, by taking the time to understand your goals and your team’s abilities, you can make the best choice for your small business.
It’s important to consider your budget and take advantage of free trials and plans to get a better idea of each of the platform’s capabilities. With the right platform and the right team in place, your email marketing campaign can reach new heights.
When executed effectively, email marketing delivers the highest returns. We at SBM ensure your campaigns are optimized for maximum performance, driving impressive results. From warming up leads to converting them into loyal customers, we craft emails that build trust, and credibility, and establish you as a subject matter expert in your industry.
Experience the peace of mind you deserve with Small Biz Marketing:
- Maximized ROI through optimized performance
- Tailored strategies for your business’s success
- Expert end-to-end email campaign management
